Trackur: Brand Management & Social Media Monitoring
As businesses continue to implement a online marketing strategy, they quickly look for their social media return on investment. Getting those numbers can be difficult if you don’t know what others are saying about you. It is important to listen to implement brand management, or monitor what is said about you, your company, and any products or services that you offer.
If you’ve gotten one of those amazing SEO keywords lists, or a list of key phrases your ideal clients are using online, it makes sense to include those words on your own website, and in places that you or your company posts any type of content (status messages, photo tags, video descriptions, or just about anywhere else). But, finding where people are already using those same phrases can help you know where the your ideal clients are already showing up online. That’s where to go comment on blogs, engage in a conversation, share their videos or photos to your community, or just begin to observe what they are saying.
So – how are you monitoring this information? Google Alerts is a good start, as is SocialMention. Google Alerts doesn’t show the sentiment, or whether the information was favorable or not. Social mention is a great start as well, but doesn’t let you save the information. Many other more robust services have popped up. Trackur has just announced a limited account option that is now FREE. Check out how you can better monitor the real-time web with their service.
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Saturday, February 27, 2010
Friday, February 26, 2010
What I would like to see in future releases of this service: a widget that I can properly resize for my website columns, and a way to embed the full calendar within my own site. I do love the idea that clients can review my schedule and compare it with their own BEFORE scheduling an appointment with me. Check out my calendar
Saturday, February 20, 2010
Moving all your email to Gmail can make your web experience much easier. No longer are you waiting on your email to download to Outlook, Thunderbird, or Mail. Following these basic steps can get your email moved entirely into Gmail.
- From the domain server, forward all email from a particular account to your Gmail address
- In Gmail, go to Settings, Send/Receive
- Add new email as a Pop3 account
- Verify the changes
- Select which email address to make primary, configure settings to send/receive based upon what it was sent to
- Compose message using your email within Gmail.
Follow this video to learn how:
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Monday, February 15, 2010
As you create accounts on many social networks, the fastest way to find your existing contacts is to scan your address book. But, this can be complicated if you are using a software email system, or have contacts on an email marketing platform. Most social media platforms can scan Gmail, AOL mail, and Yahoo mail. Learn how to get your contacts all moved into Gmail and scanned on Twitter to quickly connect with others.
Monthly repeat this process, and scan your accounts for new connections. It’s a quick way to find new connections you’ve just met at networking events or new sign-ups to your newsletter lists.
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Friday, February 12, 2010
Reading the news, blogs, and other ways of finding out what is happening in your specific industry is important to staying current. For many, though, Google Reader isn’t the nicest thing to look at. For those that want to use the features but with a better layout or design, add Feedly to Firefox of Flock. Here’s a quick tutorial on installing Feedly, learning to use it, and some great shortcuts.
To get started, you’ll need to set up these places first:
- Google Buzz (18.161) Google Buzz has just been announced today. It aggregates in...
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Thursday, February 11, 2010
After two days of using Google Buzz, here’s my own review of likes and dislikes:
- Brings the masses to life-streaming (collecting all your activity to one place)
- Easy to remember if using Gmail
- Fast updates (PubSubHubBub rocks)
- Integration with key platforms, and more to come
- No lists of contacts visible (Gmail Contacts should be called lists, not groups – and somehow make navigation in Buzz easier to sift through like Twitter and Friendfeed lists)
- No groups or rooms feature (like Friendfeed)
- No “Best of” feature to see what’s most popular for a day, week, month
- No settings within Gmail to control Buzz
- Forcing connections shared in Google Reader automatically
- Security concerns and displaying most contacted people. See Lifehacker post
- I must create a filter to turn off Buzz going to my inbox. Should be in settings please! See Lifehacker post for help
- I want Disqus to collect the comments on my blog posts to Buzz back to my blog. Likewise, I want comments in Google Buzz to show up in Friendfeed & vice versa.
- Make seeing local Buzz posts from a computer as easy as it is from a mobile phone
- Improve the mobile phone version of Buzz with better screen navigation
- Get a CommonCraft video done about using Google Buzz
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Saturday, February 6, 2010
- I’m a tech news addict. I want to stay on the “bleeding-edge”.
- I am respected as knowledgeable in the internet & social media scene.
- I love to help people and empower them - no matter how much or little they know now
- I see the big “meta” picture, and can spout out ALL the things from here to there that need to be done
- I will dive head-long into something and give it my everything
- I have not concept of how long a project should reasonably take
- When I hit a speed-bump or road-block, I pick up the next thing and never turn back to finish
- When I feel others question why this or that isn’t done, I can just freeze and not handle the matter
- I undervalue my own time, especially when accounting for cost of business
- I have chased after the smaller tasks while neglecting building a system that will truly leverage both the clients’ and my time, resulting in too much “winging-it”