Wednesday, January 19, 2011

Starbucks Starts Accepting Mobile Payments Nationwide

Nearly 6,800 company-operated Starbucks stores in the U.S. will begin accepting mobile payments Wednesday. Customers using the Starbucks Card Mobile app on their iPhone, iPod touch or BlackBerry will now be able to use those devices as tender.

The nationwide rollout marks the official launch of the Starbucks Card Mobile payment program, which has been piloted at Target stores and select San Francisco, Seattle and New York Starbucks locations.

Starbucks Card Mobile [iTunes link] lets users add their Starbucks Cards, track rewards and reload cards as needed via PayPal or credit card. To pay with their phone, app users simply select “touch to pay” and hold up the barcode on their mobile device screen to the 2-D scanner at the register.

An Android application is also said to be in the works, but the company has yet to disclose a release date.

Starbucks is using its own custom-built technology to enable the 2-D mobile barcode scans. The coffee retailer opted for barcode scanning over near field communication technology — which Google (Google) is exploring — because of its limited availability. The coffee retailer was reluctant to wait for a NFC ecosystem to develop when its customers have expressed interest in mobile payments now, according to Chuck Davidson, the category manager of innovation on the Starbucks Card team. “Once there are more users, we will adapt,” he says.

In testing, Starbucks assessed the mobile payment option by measuring application speed, transaction speed and total customer wait time, says Brady Brewer, vice president of Starbucks Card and brand loyalty. In all instances, Starbucks Card Mobile was the fastest way for customers to pay.

Starbucks is investing in mobile payments, an investment Davidson describes as modest in relation to expectations, because customers have requested the option and have shown a propensity to not only pay with Starbucks Cards — one in five transactions are made using a Starbucks Card — but frequently use their smartphones while waiting in line.

The company also believes that its customers carry their mobile phones more often than a wallet or purse, and sees Starbucks Card Mobile and the mobile payment program as an opportunity to reach these consumers and build stronger relationships.

Starbucks seems confident that its customers will appreciate the new, faster way to pay. Both Davidson and Brewer believe that adoption will spread as customers tell their friends about the new mobile payment option.

Image courtesy of gumption, Flick

Posted via email from

Thursday, January 13, 2011

Local Businesses: Are you checking your reviews? | Courtney Engle

People turn online to review everything lately.  Whether it’s books, music, movies, or food, you can find out quickly what others think of things.  If you’re a local business, you need to be monitoring these reviews, as well as seeking out reviews from your customers.

Let’s look at a Google Search Engine Results Page (SERP):

places1 1024x768 Local Businesses: Are you checking your reviews?

First, I searched just for a topic, as most users will do.  Unless they are looking specifically for your company, they will also search this way.  People may also search using their mobile phone.  See this video for how to search:

By clicking on the “Places Page”, you can see the reviews of that particular business, along with customer reviews and business contact information.

places2 1024x877 Local Businesses: Are you checking your reviews?

See the results from an iPhone:

Also see the reviews others have created on Yelp, Foursquare, Gowalla, or other services:

places3 Local Businesses: Are you checking your reviews?

Also see other websites and services linking to this business:

places4 Local Businesses: Are you checking your reviews?

For the brick and mortar business owner, this means you need to claim your page, place relevant content on it, and seek out positive customer reviews. If you need help with these services, just let me know. For everyone else, use these tips to find great venues in your area to visit, and know your reviews will be shared on their Google Places page.

 Local Businesses: Are you checking your reviews?

Want to connect further? Find me online: Google Profile & Online Activity
Want WordPress and Social Media training? GFYD Member - Go For Your Dream
Have a tech question? (hardware, software, & web) Ask Courtney for help
Need official work done? Contact Courtney

Posted via email from

Monday, January 10, 2011

The anatomy of a WordPress theme - Yoast

The anatomy of a WordPress theme

With all the WordPress theme frameworks that arose over the past few years, you'd almost forget what a normal WordPress theme looks like. Almost, because Yoast has got your back and we're about to remind you! Check out our anatomy of a WordPress theme infographic:

Anatomy of WordPress theme - Yoast

This infographic was created by CreditLoan.com.

Posted via email from